At the turn of the millennium, Marc and Robert Schlachter were selling used athletic shoes at local markets in Texas. The community-minded brothers were also shipping truckloads of shoes to third-world countries. This passion for sneakers and charity work became the inspiration for SHOEBACCA.com, a shoe retailer and community outreach program.
Officially formed in 2002, SHOEBACCA.com extended its reach by becoming a reseller on eBay, then launched a full-scale e-commerce website in the spring of 2007. Through word of mouth, the store quickly became a leader in the online footwear retail market. Today, SHOEBACCA.com boasts a sprawling headquarters and a 250,000 square-foot warehouse in Irving, Texas, where they stock over 25,000 styles of shoes, accessories, and athletic gear — all at competitive prices.
With its increased popularity, the needs of SHOEBACCA.COM customers changed. The company offered an expanded line of products and started to look beyond eBay and their website. They focused on growth through innovative technologies, competitive shipping processes, and professional customer service.
With over 700,000 SKUs in their system, SHOEBACCA.COM needed to streamline their inventory data by organizing and simplifying their structure. They needed to optimize their merchandising while handling a massive product catalog, and they needed to connect to multiple marketplaces. Their customers love to shop at Amazon, eBay, Rakutan, and the Walmart website, so that’s where they needed to sell. SHOEBACCA.COM decided to create an e-commerce system that could scale their growth, integrate their current systems, and sell customers the perfect sneaker wherever they start their journey.