Renowned for elevated hospitality, Malaysia Airlines was eager to welcome traveller when Malaysia re-opened its borders in April 2022. From its home base at Kuala Lumpur International Airport (KUL), the airline serves destinations across the nation and around the world, including Australia, India, China, Japan, Singapore, Thailand, the United Kingdom and Qatar.
As part of the Malaysia Aviation Group (MAG), the airline continually advances its digitalisation strategies to facilitate better traveller experiences. As a long-time customer of Adobe Experience Cloud - including Adobe Experience Manager, Target, Analytics, Audience Manager and Campaign - Malaysia Airlines enjoys powerful flexibility as it seeks to improve customer journeys and drive higher traffic through remarketing and retargeting on its website and mobile app.
Waikuan Wong, Global Head of Marketing for Malaysia Airlines, oversees strategic branding and marketing initiatives. She is proud of her team’s efforts to deliver more personalised traveller experiences as the company looks to enhance services, while increasing revenues and marketing efficiencies.
Wong regularly collaborates with Clarence Lee, Head of Digital for Malaysia Airlines, who has executed several programmes with his team to improve stickiness and drive bookings across the airline’s digital touchpoints.