To transform its digital customer experience, Center Parcs had reshaped its approach to digital project management. The company moved from a waterfall methodology, which saw teams working together sequentially and releasing new website features a few times each year, to agile working, which allows it to roll out new digital services every two to three weeks.
This change came into its own during the COVID-19 pandemic, allowing Center Parcs to launch a mandatory-for-reopening slot booking system for its Subtropical Swimming Paradise, to allow social distancing. Guests were able to pre-book swimming times before their visit, ensuring they stay safe and respect social distancing rules without compromising their holiday experience.
Today, Adobe Consulting Services is empowering Center Parcs to create more digital experiences in house. Its coders work alongside the Adobe team to create and optimise target tests for the Center Parcs website.
“We have coders on our digital team working alongside Adobe’s developers to build A/B, tests with Adobe Target and optimise our online experience,” says Ragone Marriott. “The collaborative work ethic we’ve fostered with Adobe’s consultants has been invaluable. On top of their specialist product knowledge, they truly understand our business and have become a genuine extension of our team.”
Working with Adobe Consulting also allows Center Parcs to scale its website development to meet its specific project needs. The company can quickly bring on support to capitalise on short-term opportunities while simultaneously focussing on its long-term development goals.