As a global digital consulting company, Ranosys provides eCommerce, digital transformation and software product engineering solutions for clients worldwide. Founded in Southeast Asia, the Singapore-based company has expanded to over 400 consultants with offices in the US, UK, UAE and multiple delivery centres in India. However, they realised that continued expansion would require a significant update to their MarTech stack to enable the marketing programmes they need to fuel their growth.
Since 2008, Ranosys had been using a combination of disjointed marketing tools for different functions, including segmentation, personalisation, marketing communications, KPI monitoring and ROI measurement. They found that creating email campaigns took a lot of effort and manual work as the integration between the tools was not seamless. Additionally, tracking and measuring their performance was not a straightforward task.
Ranosys needed a new and integrated solution that would enable email marketing automation that reduced the time and activities spent on executing and measuring campaigns. The marketing team also wanted the ability to send more personalised and targeted communications to improve the response rates and increase their brand equity. The vision also included expanding the digital commerce consulting offering with a complementary capability.