Fraser adds that in contrast to the company’s earlier HTML website, making updates via Commerce is quicker and easier: “Whether adding new products, amending price lists or changing fonts and colours, Adobe Commerce makes changes a snap. When the company went public in the U.S. recently, we had to make extensive updates to the site, but the platform tools are so simple to use that it took an hour or two at the most.”
Krispy Kreme uses Commerce as a multi-site, multi-tennanted platform as a service (PaaS) solution with no on-site infrastructure to worry about, so the company has been able to reduce the resources required to operate the site. This enables team members to spend more time growing and innovating on customers’ online shopping experiences.
Another benefit to Commerce is the native integration and partnership with New Relic for data analytics. This tool helps Krispy Kreme stay on top of site performance and health, understand how customers interact with the website and receive alerts for any major issues and bottlenecks.
For example, the e-commerce team can track how people respond to particular products or special offers, visualise peak traffic times and pinpoint site drops. With these insights, they can make continuous improvements to the site; scale up capacity for promotions, holidays or seasonal peaks; suggest changes to the regional menu; and alert senior management to issues or emerging trends.