B2B Data Solved: Connected Experiences with Real-Time CDP - S403
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Sr. Product Manager, Adobe
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ABOUT THE SESSION
Discover the all-new and exciting Adobe Real-Time CDP, B2B Edition (Business-to-Business) and B2P Edition (Business-to-Person) of Adobe’s Real-Time Customer Data Platform. Understand the importance of unifying all your customer and prospect data into person and account profiles so that you can precisely target campaigns tailored to their needs..
Learn how Adobe’s Real-Time Customer Data Platform for B2B enables you to:
- Unify B2B data from multiple sources into a 360-degree view of each customer and account
- Build audiences based on unified customer and account profiles
- Activate audiences across Marketo Engage and other audience channels
Track: B2B Marketing, Customer Data Management
Session Type: Session
Technical Level: General Audience
Audience Type: Advertiser, Business Analyst, Campaign Manager, Database Marketing Manager, Developer, Digital Analyst, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Segmentation Specialist, Audience Strategist, Commerce Executive, Data Scientist, Optimization Manager, Web Marketer, Commerce Marketer/Merchandiser, Web Analyst, Product Manager, Operations/COO
Industry Focus: Advertising/Publishing, Automotive, Commerce, Consulting/Agency, Consumer Goods, Financial Services & Insurance, Healthcare/Lifesciences, High Tech, Manufacturing, Media & Entertainment, Professional Services, Retail, TV/Broadcast, Telecommunications, Travel & Hospitality, Distribution/Wholesale
Business Type: B2B, B2C, SMB
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