Creating an Operating Model for Personalization at Scale - S810

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The new “platform economy” and the changing dynamics of advertising and consumer privacy are driving a shift from personalizing media to personalizing a brand’s own customer experience platforms. This shift requires content, process, data, and technology synchronization across the organization. Join IBM to explore why an enterprise-wide personalization operating model is the new CMO mandate.

In this session, learn:

  • How to create an operating model that integrates and cuts across enterprise functions to deliver customer personalization at scale
  • How clients are personalizing their customer experience using Adobe Experience Cloud solutions
  • How IBM is using Adobe Experience Platform with IBM Cloud and AI to deliver CX innovation

Track: Content Management for Personalized Experiences, Personalization at Scale

Session Type: Session

Technical Level: General Audience

Presentation Style: Case/Use Study, Thought Leadership

Audience Type: Digital Marketer, IT Architect, IT Executive, Marketing Executive, Commerce Executive, Content Marketer, Web Marketer, Product Manager, Operations/COO

Business Type: B2B

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Smarter Personalization with IBM and Adobe

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