The new “platform economy” and the changing dynamics of advertising and consumer privacy are driving a shift from personalizing media to personalizing a brand’s own customer experience platforms. This shift requires content, process, data, and technology synchronization across the organization. Join IBM to explore why an enterprise-wide personalization operating model is the new CMO mandate.
In this session, learn:
How to create an operating model that integrates and cuts across enterprise functions to deliver customer personalization at scale
How clients are personalizing their customer experience using Adobe Experience Cloud solutions
How IBM is using Adobe Experience Platform with IBM Cloud and AI to deliver CX innovation
Track: Content Management for Personalized Experiences, Personalization at Scale
Session Type: Session
Technical Level: General Audience
Presentation Style: Case/Use Study, Thought Leadership
Audience Type: Digital Marketer, IT Architect, IT Executive, Marketing Executive, Commerce Executive, Content Marketer, Web Marketer, Product Manager, Operations/COO
Business Type: B2B
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