Creating an Operating Model for Personalization at Scale - S810
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CTO and Director, Adobe Experience Platform, Adobe
VP Senior Partner - IBM iX , IBM
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ABOUT THE SESSION
The new “platform economy” and the changing dynamics of advertising and consumer privacy are driving a shift from personalizing media to personalizing a brand’s own customer experience platforms. This shift requires content, process, data, and technology synchronization across the organization. Join IBM to explore why an enterprise-wide personalization operating model is the new CMO mandate.
In this session, learn:
- How to create an operating model that integrates and cuts across enterprise functions to deliver customer personalization at scale
- How clients are personalizing their customer experience using Adobe Experience Cloud solutions
- How IBM is using Adobe Experience Platform with IBM Cloud and AI to deliver CX innovation
Track: Content Management for Personalized Experiences, Personalization at Scale
Session Type: Session
Technical Level: General Audience
Presentation Style: Case/Use Study, Thought Leadership
Audience Type: Digital Marketer, IT Architect, IT Executive, Marketing Executive, Commerce Executive, Content Marketer, Web Marketer, Product Manager, Operations/COO
Business Type: B2B
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
Presented by IBM
Smarter Personalization with IBM and Adobe
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