Maximizing Marketing Performance and ROI - SK2
The pressure is on—never has more been expected of marketing. While marketers have always had to deliver growth and performance, budgets are getting more s...
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Browse more than 150 Summit sessions available to watch on demand.
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24 sessions
Inspiration Keynote - ASL - GS2-1
Discover how leaders from the world’s top brands including Delta Air Lines are transforming and modernizing their digital marketing experiences. They’ll share the l...
Harness Your Data to Drive Personalization at Any Scale - SK4
Data is the rocket fuel to boost brand loyalty through personalization at scale. But your organization needs help unlocking your data’s true potential. Learn key strat...
Creating Commerce Experiences That Drive Growth with Adobe - VS440
- Shaun McCran, Product Marketing Manager, Adobe
A great commerce experience can drive sales, deepen loyalty, and create efficiencies for your business, but creating exceptional experiences is harder than ev...
Meta and Adobe Commerce Enhancements for 2024 - VS752
- Sridhar Jayakumar, Principal Product Manager, Partner Ecosystems, Adobe
- Matt Felser, Head of Business Engineering, Global Advertising Partnerships, Meta
Learn about the exciting enhancements to the joint solution offered by Meta and Adobe Commerce. Tap into a suite of AI-powered tools to deliver high-performing ...
Implementing the Three Rules of B2B E-commerce to Power Growth - VS441
- Ed Kennedy, Sr. Product Marketing Manager, Adobe Commerce, Adobe
According to McKinsey, your buyers engage evenly between self-service, remote, and traditional sales channels. As buyers expect to purchase online, they sti...
AI: Rewriting the E-commerce Playbook for 2024 - S726
In 2024, you have to make an impact with AI. The smartest e-commerce companies are embracing AI, changing the way they work and how they engage with their cust...
Adobe Commerce 2024 Product Roadmap Review - S432
- Shannon Hane, Sr. Manager, Product Marketing, Adobe
- Nishant Kapoor, Director of Product Management, Adobe Commerce, Adobe
Join Adobe Commerce leaders to learn about our exciting 2024 product roadmap. See how the new capabilities can help you grow B2B and B2C sales faster with adap...
Blowing Minds: Zumiez’s Journey to Headless Commerce, PWA, and Cloud - S439
- Cory Nielsen, Sr. Program Manager, Zumiez
- Oleksii Dubrovnyi, Technical Architect, Adobe
Learn how Zumiez’s PWA storefront and mobile applications are revolutionizing the shopping experience, driving sales, and enhancing customer engagement and loy...
Always Coca-Cola: An Iconic Brand's Mission to Get to Know Its Customers - S718
The Coca-Cola Company is undergoing an epic marketing transformation. Previously an organization removed from its customers, it’s now on a mission to bring t...
How Unilever Digitized Its Distributive Trade Route to Market Globally - S430
Unilever is one of the world’s leading suppliers of beauty and wellbeing, personal care, home care, and nutrition and ice cream products, with sales in ove...
Purina Takes Composable Commerce Approach to Boost Agility - S437
- Surya Lamech, Sr. Product Marketing Manager, Adobe
- Ben Robie, Sr. Technical Manager, D2C, Nestlé Purina
Hear how Purina is building a composable commerce platform to support its D2C growth goals. Learn how Adobe Commerce enables Purina to bring in criti...
E-Comm Masterclass: HanesBrands Creates the World’s Fastest Storefront - S435
- Shaun McCran, Product Marketing Manager, Adobe
- Emily Jordan, Sr. Manager Global Business Insights and Data Analytics, Hanesbrands
HanesBrands has transformed one of its intimate brands’ e-commerce experiences by integrating cutting-edge technologies from several Adobe solutions. The brand,...
Turn Payments into Personalization: Unlock the Value of Transaction Data - S746
Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their com...
Coca-Cola: Unlocking Data to Create Consumer-Centric Commerce Experiences - S434
How do you navigate the sea of consumer data to personalize ecommerce and marketing touchpoints for every consumer, every time? Join us as we explore Coca-C...
How Subway & Travel Brands Operationalize Personalization to Scale Globally - S763
Scaling personalization is feasible but requires brands to take a distinct path to succeed in this digital transformation. The journey requires brands to take steps ove...
Unlocking New Growth by Connecting with Your Brand's Global Audience - S722
Join Nick Panagopoulos, VP of Global Strategic Alliances at TransPerfect, for a fireside chat with industry experts from Micron Technology and Terumo Medical ...
Critical Ingredients for E-commerce Expansion and Revenue Growth - S433
- Matt Johnson, Sr. Product Manager, Adobe
- Lizeth Almaguer Cavazos, Principal Solutions Architect, Commerce, Adobe
Adobe Commerce is powered by a scalable and secure cloud-native platform that supports global companies with expanding business models. Explore ho...
Johnson Controls Finds their Path to Profitability in E-commerce - S436
- Charles Desjardins, EVP & Managing Director, Valtech
- Janet Englehart, E-Commerce Director, Johnson Controls
How do B2B industry leaders concretely elevate their commerce offering? Johnson Controls International knows how. A world leader in HVAC distribution, JCI rolled out...
From Data to Dollars: Driving Abandoned Cart Revenue with Marketo Engage - S213
- April Deibert, Technical Architect – Marketing Automation, Perficient
- Ronald Gaines, Sr. Manager MarTech & Data Analytics, Sunbelt Rentals Inc.
Hear firsthand how Adobe Marketo Engage and Adobe Commerce were used for a remarkable abandoned cart conversion increase, translating to millions in revenue...
Lessons from a Headless, B2B, Global Reference Storefront Build - S708
- Nathan Voss, Associate Director for Digital Commerce, Boehringer Ingelheim
- Duke Marr, SVP Strategy, Corra
Duke Marr, SVP of Strategy with Corra, a Publicis Sapient Company, engages Nathan Voss, Associate Director for Digital Commerce for Boehringer Ingelheim, on h...
Adobe Commerce Rockstar Showcase - S431
“Rockstar” – our showcase of customer and partner excellence - comes to Adobe Commerce this Summit. In this session you will hear from experienced partner a...
How Canon Increased Conversion Rates and Traffic Using Adobe Commerce - S438
- Matthew Mandato, Manager, Canon USA
- Ed Kennedy, Sr. Product Marketing Manager, Adobe Commerce, Adobe
Canon has been a leader in digital experiences for over a decade. Yet, after adding new product lines and business units, the digital commerce team had acc...
The Forefront of Innovation: AI-Powered Commerce - S714
- Olin Moran, Partner and Commerce Lead, Credera
- David Battrick, SVP, DTC, Omnicom
Learn how to leverage AI and the power of the Adobe ecosystem to accelerate digital commerce. Enhanced by Omnicom Commerce — and fueled by Omnicom’s ...