Sign up once to watch this and all 100+ breakouts for free.

The Future Belongs to the Curious: Our Best Adobe Analytics Tips & Tricks

Presenter   |   Co-presenter

“Black Friday and Cyber Monday are behind us, but not for long. The 2020 holiday season is just around the corner. Considered go-time for e-commerce businesses, Cyber Monday in 2018 was the single largest online shopping day in U.S. history, raking in $7.9 billion in revenue. Despite heavy spending online, the competition for consumer attention is more intense. Brands are faced with higher customer acquisition costs (up to 25% more) and lower engagement rates (between 3–5% less). How can a brand get ahead of the curve and capitalize on America’s biggest week of consumer spending?

 

Join Case Mate, COYUCHI, Something Digital, and Klaviyo to hear how they drove successful outcomes during 2019 Black Friday and Cyber Monday, and learn what you can do to improve your 2020 plans and outcomes. Klaviyo will also share exclusive findings from their 2019 Black Friday, Cyber Monday Benchmark Report based on first-party data and analysis from over 25,000 brands that drove over 4 million transactions during Black Friday and Cyber Monday. Attendees will receive a complimentary, full edition of the 2019 report.”

View related Summit breakouts

Explore


Check out the keynotes, future innovations and key announcements from Summit Live.

Innovation Tracks


Next steps


Discover Adobe Experience Cloud.

Everything you need for great customer experiences — from AI-driven analytics to content optimisation at scale.

CXM PLAYBOOK

Build your customer experience playbook.