Browse more than 150 Summit sessions available to watch on demand.
216 sessions
Kick off your Summit experience with an exploration of the latest insights for growing your business through personalized experiences. Adobe executives and customers from leading brands will explore the future of generative AI and share the best innovations and technologies to tackle business challenges.
Kick off your Summit experience with an exploration of the latest insights for growing your business through personalized experiences. Adobe executives and customers from leading brands will explore the future of generative AI and share the best innovations and technologies to tackle business challenges.
Just like that, the world has changed. Join us to learn about the transformative potential of generative AI for scaling personalized customer experiences. Make generative AI work for you to unlock creativity and increase customer engagement for your entire organization. 84% of AI decision-makers said their executives are ready to adopt generative AI. Is your organization ready? Ely Greenfield, CTO of Adobe Digital Media will help you separate hype from reality and show you how to make the most of generative AI—and avoid the pitfalls.
Just like that, the world has changed. Join us to learn about the transformative potential of generative AI for scaling personalized customer experiences. Make generative AI work for you to unlock creativity and increase customer engagement for your entire organization. 84% of AI decision-makers said their executives are ready to adopt generative AI. Is your organization ready? Ely Greenfield, CTO of Adobe Digital Media will help you separate hype from reality and show you how to make the most of generative AI—and avoid the pitfalls.
The pressure is on—never has more been expected of marketing. While marketers have always had to deliver growth and performance, budgets are getting more scrutinized than ever, and marketing decision-makers feel the pressure to amplify performance and show the ROI of every dollar spent. Max Cuellar, VP of Adobe Customer Solutions, will show how you can maximize both the impact and the return on your marketing investment. You’ll also learn from Lisa Melton, CMO of AAA Northeast, who transformed their marketing approach to achieve profitable growth in a new age of hyper accountability.
The pressure is on—never has more been expected of marketing. While marketers have always had to deliver growth and performance, budgets are getting more scrutinized than ever, and marketing decision-makers feel the pressure to amplify performance and show the ROI of every dollar spent. Max Cuellar, VP of Adobe Customer Solutions, will show how you can maximize both the impact and the return on your marketing investment. You’ll also learn from Mark Pelletier, SVP, Digital Business, and Lisa Melton, CMO of AAA Northeast, who transformed their marketing approach to achieve profitable growth in a new age of hyper accountability.
Discover how leaders from the world’s top brands including Delta Air Lines are transforming and modernizing their digital marketing experiences. They’ll share the latest insights and best practices and will inspire you with innovative ideas for your business.
Discover how leaders from the world’s top brands including Delta Air Lines are transforming and modernizing their digital marketing experiences. They’ll share the latest insights and best practices and will inspire you with innovative ideas for you
The creative content landscape is experiencing a tectonic transformation. Demand for content to drive personalization is skyrocketing, but budgets are hardly keeping pace, and efficiency is critical. And while creativity might be job one, every piece of content must be personalized, relevant, and connected to drive engagement across every channel. Heather Freeland, Chief Brand Officer of Adobe, alongside Cleve Gibbon, SVP of AI and Creative Technology, Omnicom Group and Dr. Ali Alkhafaji, Chief Executive Officer, Credera Digital, will share how Adobe has built and maintained a modern, scalable, and repeatable content supply chain while ensuring creativity is kept front and center. Adobe customers will share how their marketing teams are more efficient and their creative teams are doing more and better creative work. Learn how to meet exploding content personalization requirements from creation to delivery.
The creative content landscape is experiencing a tectonic transformation. Demand for content to drive personalization is skyrocketing, but budgets are hardly keeping pace, and efficiency is critical. And while creativity might be job one, every piece of content must be personalized, relevant, and connected to drive engagement across every channel. Heather Freeland, Chief Brand Officer of Adobe, alongside Cleve Gibbon, SVP of AI and Creative Technology, Omnicom Group and Dr. Ali Alkhafaji, Chief Executive Officer, Credera Digital, will share how Adobe has built and maintained a modern, scalable, and repeatable content supply chain while ensuring creativity is kept front and center. Adobe customers will share how their marketing teams are more efficient and their creative teams are doing more and better creative work. Learn how to meet exploding content personalization requirements from creation to delivery.
Data is the rocket fuel to boost brand loyalty through personalization at scale. But your organization needs help unlocking your data’s true potential. Learn key strategies to navigate today’s complex data landscape while building real-time customer profiles and transforming prospects into loyal customers. How do you overcome fragmented data, disparate systems, and disconnected teams? And how do you solve the latest imminent customer data conundrums—first-party data vs. third-party data, data privacy and consent, and the impending evaporation of third-party cookies? This session will dive into the state of the customer data market, explain the data dangers and opportunities, and share critical strategies for making your mountain of data work for you.
Data is the rocket fuel to boost brand loyalty through personalization at scale. But your organization needs help unlocking your data’s true potential. Learn key strategies to navigate today’s complex data landscape while building real-time customer profiles and transforming prospects into loyal customers. How do you overcome fragmented data, disparate systems, and disconnected teams? And how do you solve the latest imminent customer data conundrums—first-party data vs. third-party data, data privacy and consent, and the impending evaporation of third-party cookies? This session will dive into the state of the customer data market, explain the data dangers and opportunities, and share critical strategies for making your mountain of data work for you.
Customers expect personalized experiences in every interaction they have with a brand. They want to feel valued and not an anonymous face in the crowd. This is why brands must ensure each experience is personalized, to meet changing customer expectations and build loyalty. Project Get Personal empowers marketers — of any skill level — to generate multiple variations of personalized images instantly and seamlessly deliver them at scale. This Sneak leverages Adobe Firefly generative AI to create images tailored to individuals, integrated directly with Adobe Journey Optimizer and Adobe Real-Time Customer Data Platform to personalize experiences across websites, mobile apps, emails and more.
It can take substantial time and resources for a brand to launch a complete digital experience, especially one that can also be personalized as part of a customer’s overall journey. Project Ready Click Go enables brands to create a full digital experience in Adobe Experience Cloud in just minutes with generative AI. With a short prompt describing the desired experience, an AI assistant can create a website through Adobe Experience Manager, along with audiences in Adobe Real-Time Customer Data Platform, campaigns in Adobe Journey Optimizer, and insights directly from Customer Journey Analytics. This enables users to easily create, deliver and measure personalized experiences at scale.
Brand compliance is critical for organizations to maintain a consistent look and feel across digital properties. However, aligning every asset with internal and external regulations can be time-consuming and often costly for marketing teams, involving multiple stakeholders including designers, copywriters, legal professionals and brand experts. Project Brand Slam ensures that logos, images, text, and formatting in marketing campaigns align with the latest brand guidelines — using generative AI to automatically correct violations. The AI also optimizes each asset based on insights from past campaigns. It eliminates the need to manually review, approve and update every campaign asset, so that marketers can focus their efforts on creating impactful content that drives customer engagement.
Launching a successful influencer campaign can often take months, with teams having to find the right influencers, finalize contracts, and review and approve branded content. Project Promo Mojo makes it possible to kickstart influencer marketing campaigns with greater ease. A marketplace quickly matches marketers with ready-to-be-published content from influencers, while aligning with target audiences. Once an agreement is in place between the marketer and influencer, generative AI is used to seamlessly integrate messaging into pre-existing influencer videos, podcasts, blogs and social posts — all in their voice or tone so marketers can scale branded content and meet campaign objectives.
Business customers that purchase products for their organizations increasingly expect an experience that is highly personalized and engaging, and on par with the services they use in their personal lives. For business-to-business (B2B) brands, however, they have the challenge of managing long and complex sales cycles that involve multiple people. With Project Mighty Micro, B2B marketing and sales teams can leverage generative AI to create highly personalized microsites at scale for individual buying groups. Each microsite provides a personalized experience, with relevant content and calls to action for buyers based on their industry and role, as well as the current stage of their buying journey.
Infographics have long been an effective way for brands to quickly communicate data insights, by presenting complex ideas in an easily digestible, interactive and visually appealing way. The process for creating infographics, however, can often be time consuming as it involves multiple stakeholders (designers, marketers, data analysts) and hours spent creating, arranging, and editing graphics and text components. Project Infograph It simplifies the creation process, leveraging Adobe Firefly generative AI to create and recommend design elements based on key messages, data and the overall aesthetic the user hopes to convey. Users can simply import a dataset, enter a short text description of the top messages, and instantly experiment with different color palettes, chart types, graphics and animations.
Take a sneak peek at what we’re working on in Adobe labs. You’ll see demos of features that might make it into Experience Cloud.
Depending on a brand’s business goals and objectives, it may take several weeks to create a marketing playbook and execute the marketing strategies for a specific campaign. With Project Perfect Plays, powered by Adobe Firefly generative AI, teams could accelerate the creation of marketing playbooks and initiate marketing campaigns in Adobe Experience Platform applications. Users simply input an overview of their campaign objectives (or upload a marketing brief) and a complete marketing playbook experience is generated with audience insights, marketing strategies and goals that can be kickstarted at the click of a button.
A great commerce experience can drive sales, deepen loyalty, and create efficiencies for your business, but creating exceptional experiences is harder than ever. Take an experience-led approach to B2B and B2C digital commerce with Adobe. Create experiences that drive impact for your business, like higher revenue per customer, higher business growth, high customer satisfaction. Learn how to put yourself in the driver’s seat with technology and data to support your vision. Hear how Adobe Commerce helps you: Create experiences that are based on outcomes that you want to achieve Fuel systems with commerce data from the first customer engagement Architect the solution that best drives toward your business goals
Digital interactions are the most critical touchpoints in a customer journey. Brands need to maximize the impact of content to drive measurable business outcomes. Discover the latest Adobe Experience Manager Sites innovations that provide any marketer or developer agile tools to build engaging experiences, supercharge content creation, and accelerate development — right out of the box. In this session, learn how to: Maximize customer engagement by delivering fast-loading experiences Improve experiences across digital properties by using GenAI together with experimentation Simplify content authoring and development processes, and deploy content and code changes faster
What does the future hold for managing customer experiences in B2B marketing? Leaders in this space are united by a common goal: to reach their audiences more effectively and efficiently. But the reality of siloed marketing and IT departments often impedes the execution of integrated, scaled, audience-focused strategies. Delve into how Red Hat has harnessed the power of LinkedIn and Adobe Real-Time CDP to break down these silos. Learn about Red Hat’s journey to amplify its B2B marketing impact through the strategic use of LinkedIn Matched Audiences, coupled with Real-Time CDP, to drive more cohesive and effective marketing campaigns. Key takeaways: How to align marketing and IT seamlessly, leveraging LinkedIn and Adobe capabilities Insights into Red Hat’s use of Real-Time CDP and LinkedIn Matched Audiences for targeted campaigns Innovative strategies for conversion tracking and performance analysis in a changing digital landscape
Learn about Adobe’s approach to consolidating marketing operations using Marketo Engage, including standardizing processes and technology, enhancing governance, and optimizing resources for efficiency and innovation. Explore how you can apply Adobe’s strategies with Marketo Engage to enhance your marketing efforts. We’ll address key issues, such as balancing standardization with innovation, developing a multichannel operating model with Marketo, and rapidly improving customer engagement across channels. In this session: Transitioning to a unified platform for scalability and innovation Insights on Adobe’s practical application of Marketo Engage Streamlined strategies for effective marketing operations