Expand your skills with innovative sessions.

Opening Keynote - GS1

Kick off your Summit experience with an exploration of the latest insights for growing your business through personalized experiences. Adobe executiv...

Opening Keynote - ASL - GS1-1

Kick off your Summit experience with an exploration of the latest insights for growing your business through personalized experiences. Adobe executiv...

Embrace Generative AI to Transform Experiences - SK1

Just like that, the world has changed. Join us to learn about the transformative potential of generative AI for scaling personalized customer experiences. Mak...

Embrace Generative AI to Transform Experiences - ASL - SK1-1

Just like that, the world has changed. Join us to learn about the transformative potential of generative AI for scaling personalized customer experiences. Mak...

Maximizing Marketing Performance and ROI - SK2

The pressure is on—never has more been expected of marketing. While marketers have always had to deliver growth and performance, budgets are getting more s...

Maximizing Marketing Performance and ROI - ASL - SK2-1

The pressure is on—never has more been expected of marketing. While marketers have always had to deliver growth and performance, budgets are getting more sc...

Inspiration Keynote - GS2

Discover how leaders from the world’s top brands including Delta Air Lines are transforming and modernizing their digital marketing experiences. They’ll share the ...

Inspiration Keynote - ASL - GS2-1

Discover how leaders from the world’s top brands including Delta Air Lines are transforming and modernizing their digital marketing experiences. They’ll share the l...

Maximize Creativity and Scale Content - SK3

The creative content landscape is experiencing a tectonic transformation. Demand for content to drive personalization is skyrocketing, but budge...

Maximize Creativity and Scale Content - ASL - SK3-1

The creative content landscape is experiencing a tectonic transformation. Demand for content to drive personalization is skyrocketing, but budge...

Harness Your Data to Drive Personalization at Any Scale - SK4

Data is the rocket fuel to boost brand loyalty through personalization at scale. But your organization needs help unlocking your data’s true potential. Learn key strat...

Harness Your Data to Drive Personalization at Any Scale - ASL - SK4-1

Data is the rocket fuel to boost brand loyalty through personalization at scale. But your organization needs help unlocking your data’s true potential. Learn key strat...

Project Get Personal - GS6-2

• Varun Kalra, Computer Scientist 2, Adobe

Customers expect personalized experiences in every interaction they have with a brand. They want to feel valued and not an anonymous face in the crowd. Thi...

Project Ready Click Go - GS6-3

• Stelian Crisan, Product Manager, Adobe

It can take substantial time and resources for a brand to launch a complete digital experience, especially one that can also be personalized as part of a customer’s overa...

Project Brand Slam - GS6-4

• Prerna Bothra, Software Development Engineer 2, Adobe

Brand compliance is critical for organizations to maintain a consistent look and feel across digital properties. However, aligning every asset with internal and exte...

Project Promo Mojo - GS6-5

• Amirhossein Meisami, Staff Machine Learning Engineer, Adobe

Launching a successful influencer campaign can often take months, with teams having to find the right influencers, finalize contracts, and review and approve...

Project Mighty Micro - GS6-6

• Steven Vanderberg, Sr. Product Manager, Adobe

Business customers that purchase products for their organizations increasingly expect an experience that is highly personalized and engaging, and on...

Project Infograph It - GS6-7

• Tongyu Zhou, Research Scientist Intern, Adobe

Infographics have long been an effective way for brands to quickly communicate data insights, by presenting complex ideas in an easily digestible, interactive and visu...

Summit Sneaks - GS6

Take a sneak peek at what we’re working on in Adobe labs. You’ll see demos of features that might make it into Experience Cloud.

Project Perfect Plays - GS6-1

• Chang Xiao, Research Scientist, Adobe

Depending on a brand’s business goals and objectives, it may take several weeks to create a marketing playbook and execute the marketing strategies for a spe...

Adobe Experience Manager Sites: Top Innovations - VS420

• Cedric Huesler, Sr. Director, Product Management for Experience Manager & Commerce Storefront, Adobe
• Gagan Mand, Director, Product Marketing, Digital Experience, Adobe

Digital interactions are the most critical touchpoints in a customer journey. Brands need to maximize the impact of content to drive measurable business outcomes. Dis...

Adobe on Adobe: Marketo Engage and Best Practices for Global Marketing Ops - VS215

• Raquel Banderas, Director Marketing Operations, Adobe
• Spencer Ure, Global Marketing Operations Manager, Adobe

Learn about Adobe’s approach to consolidating marketing operations using Marketo Engage, including standardizing processes and technology, enhancing gov...

Creating Commerce Experiences That Drive Growth with Adobe - VS440

• Shaun McCran, Product Marketing Manager, Adobe

A great commerce experience can drive sales, deepen loyalty, and create efficiencies for your business, but creating exceptional experiences is harder than ev...

How Red Hat Maximizes Its Impact in B2B Marketing with LinkedIn and Adobe - VS751

• Baaber Malik, Lead Customer Solutions Engineer, LinkedIn
• Chris Sessoms, Sr. Manager, Web Technology & Infrastructure, Red Hat

What does the future hold for managing customer experiences in B2B marketing? Leaders in this space are united by a common goal: to reach their audiences m...