Fantastic Metadata and Where to Find It

James Lockman — Adobe

With consumers expecting more personalised experiences by the day, creatives and marketers are under more pressure than ever to create, manage and deliver net new content to market at lightening speed. Without the right foundational technology in place, team members trying to get content created, reviewed and approved will be mired in email-driven workflows, manual, inefficient processes and a complete inability to meet the growing demand for new content. However, by breaking down the siloes at intersection of Creative Cloud tools and Digital Asset Management, organisations can look to make dramatic leaps in productivity by ensuring content and information flows freely to create, manage and deliver assets to market with maximum speed and agility. Join us for this session to learn how best to structure design-driven workflows between AEM Assets and Photoshop, Illustrator and InDesign to maximise content velocity at your organisation.

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