Mahboob Ali Khan, Brian Block — Adobe
Adobe Experience Platform Real-time Customer Profile is at the centre of digital experiences, supporting multiple use cases around creating customer profiles. You can assemble customer profiles on the fly based on individual profile fragments coming from multiple sources. You can create segments that combine queries on customer attributes and customer behaviour, as well as audience membership. As data is being brought into Experience Platform in real time through data streams, the streaming segmentation runs the data against the queries, compared to traditional analytical systems that run queries against the data.
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