Breakouts

Retailer Session featuring Rite Aid with Guest Speaker, Brendan Witcher, VP/Principal Analyst at Forrester

Michael Klein — Adobe | Brendan Witcher — Forrester Research | Dean Bowerman — Rite Aid

One of the most popular Summit sessions, the Retail Industry Session delivers expert thought leadership with practical takeaways to strengthen your marketing programme. For this year’s session, guest speaker Brendan Witcher, vice president and principal analyst of digital business strategy at Forrester, will share highlights from his most recent research including thoughts on personalisation at scale, omnichannel, advanced analytics and intelligent content. “Digital+, The Rite Aid and Adobe Partnership” will feature Dean Bowerman, vice president of digital marketing and commerce for Rite Aid, who will discuss their digital transformation journey and how they’re building their CXM playbook with Adobe.

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