Khurshid Alam, Brian Topham — Adobe
After a brief introduction to raw data, including last-touch processed attribution, gain a better understanding of how marketing channels are processed and work — all with the goal to improve your ability to interpret, validate and troubleshoot marketing channels using raw data.
In this session you will learn about the following:
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Check out the keynotes, future innovations and key announcements from Summit Live.
Everything you need for great customer experiences — from AI-driven analytics to content optimisation at scale.