Data & Insights

Behind Every Good Report Is Good Data

After a brief introduction to raw data, including last-touch processed attribution, gain a better understanding of how marketing channels are processed and work — all with the goal to improve your ability to interpret, validate and troubleshoot marketing channels using raw data.

In this session you will learn about the following:

• An introduction to processed attribution
• How marketing channels work and common "gotchas" and discrepancy drivers
• Marketing channel raw data analysis and troubleshooting tips