Getting Started with Segmentation

Adam Klintworth — Adobe

Segments let you identify who your visitors are (country, gender, location), what devices and services they use (browser, search engine, mobile device), where they navigated from (search engine, previous exit page, natural search) and more. Learn how Adobe Analytics gives you the ability to build, manage, share and apply powerful audience segments in your analysis.

Here's what you'll leave this session with:

  • An overview of the basic fundamentals of segments and nested containers
  • A step-by-step guide for building segments and sharing them across your organisation
  • Best practices for how to leverage segments in your analysis


This beginner session is for web and digital analysts in all industries.

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