A Clean, Mean, Actionable Data Machine: A Deep Dive on Data Democratization

Stephanie Burton — Adobe | Jacquelyn Wegmann — Thomson Reuters

How can you ensure that your organization’s analytics practice is running at peak efficiency? Adobe’s industry-leading experts discuss four key pillars to your analytics strategy and implementation: organizational readiness, data collection strategy, data health, and data democratization. Our experts also provide a deep dive into one of the most important pillars – data democratization. Learn the steps you need to move the needle in creating a data-driven, decision-making culture.

In this session, you'll get the following:

  • Actionable tips and tricks to establish and improve data governance in your organization.
  • Best practices for data democratization and immediate steps that you can take to see benefits.
  • Real-world examples from a top brand’s journey to improve its governance strategy.


This intermediate session is for web and digital analysts in all industries.

Related products

View related content


Check out the keynotes, future innovations, and key announcements from Summit Live.

Innovation Tracks

Next steps

Discover Adobe Experience Cloud.

Everything you need for great customer experiences — from AI-driven analytics to content optimization at scale.


Build your customer experience playbook.