B2B

Best Kept Secret: The Campaign Requested Feature

For new Marketo Engage users, the “Campaign Requested” feature and other underutilized features have a tendency to go unused. As a result, complex campaigns are often inefficiently built with all logic in a single, smart campaign with multiple wait steps, send email steps, and change data value flows. Campaign activation makes adjustments inflexible, and logic missteps or difficulty troubleshooting can cause a campaign to fail. All of this can be avoided, however, with a proper understanding of Marketo Engage’s “Campaign Requested” feature and other lesser-known features.

In this session, you'll learn how to use these features to do the following:

• Simplify complex workflows.
• Allow the flexibility to change and update campaigns based on feedback and reporting.
• Build a scalable infrastructure for campaigns and operations.