How do you create value by breaking things? In this hour-long keynote presentation, marketing guru Bonin Bough takes you on a journey to discover how professionals can “hack” their business, their way of doing things and ultimately themselves. While the word "hacker" typically prompts a negative reaction, not all hackers are bad. Rather, hackers and hack-thinking can be the source of a monumental, positive shift in business, technology, startups and culture everywhere. Learn about how you can create immense value in your business by breaking things— whether it’s breaking from tradition, process or simply “the way we’ve always done things.”
Here's what this session will cover:
- What a hacking mindset is in marketing and CX.
- Why this shift in mindset is good for business.
- Examples of brands winning with this type of strategy.
- How and where to start.