Alok Satyawadi, Jessica Weberding — PNC
PNC offers a wide range of services for all customers, from individuals and small businesses to corporations and government entities. As manager of the insights and optimisation team within PNC Digital, Jessica Weberding is highly focused on uncovering user motivations, actions and needs and bringing them to the forefront of the PNC digital experience. Her team uses those user insights to optimise and personalise the digital shopping, buying and servicing journeys at PNC. Along with Alok Satyawadi, senior manager of PNC's shopping platform and PNC.com, their mission is to delight customers by converting all digital experiences into data-driven and insights-driven experiences. Alok and Jessica share their lessons learnt over the past three years scaling from a handful of experiments to almost 300 in 2019.
Here's what you'll learn in this session:
Explore
Check out the keynotes, future innovations and key announcements from Summit Live.
Everything you need for great customer experiences — from AI-driven analytics to content optimisation at scale.