If you want to be loved, be lovable

Tim Arthur — Time Out

Tim Arthur has had some big challenges over the last ten years: firstly, how to save the once much-loved but failing media brand Time Out from closure and secondly, how to make Virgin Money the most "loved" high street bank in the UK. In this talk he outlines the core principles that led to his success and the pitfalls he nearly fell in along the way. Simple solutions to complex problems. He'll also sing and dance — that bit might not be true, but he'll definitely make you smile.

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