Lead Scoring: Everything to Know About the Process Before, During, and After
Jenny Robertson, Taylor Enfinger, Emily Thornton — Annuitas
Marketers might not have a background in data science, but that doesn't mean lead scoring should be ignored. Get best practices on how to design and implement your scoring strategy. Leave ready to jump into your Marketo Engage instance, and start seeing results throughout your campaign.
Session highlights:
- Before you build — the strategy behind your scoring needs and stress-testing your model.
- While you build — scalability, usability, and adaptability (best practices and testing).
- After you build — monitoring, reporting, and optimizing.
Related products
View related content
Explore
Check out the keynotes, future innovations, and key announcements from Summit Live.
Innovation Tracks
Next steps
Discover Adobe Experience Cloud.
Everything you need for great customer experiences — from AI-driven analytics to content optimization at scale.
