Breakouts

Learn how your peers are leveraging data to drive profitable growth

Hilding Anderson — Publicis Sapient

Do you know how your company is using data to optimize customer experience and drive profitable growth?

Data is arguably the most important asset retailers can use to drive sustainable growth, and the trick is to determine where to focus your efforts since data initiatives can encompass many aspects of your business. Adobe and Publicis Sapient have just undertaken a major primary research study to understand where retailers are focusing their efforts around data. Join us to glean new insights on how retailers are making strategic decisions, taking actions, and investing as part of the next wave of being a data-driven retailer.

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