Breakouts

Launching Omnichannel Retail in China in 6 months: The Allbirds Story

Aily Le, Benny Joseph — Allbirds

Allbirds has experienced huge growth since its founding in 2014 and is one of the fastest growing vertical retail brands in the world. Much of their growth is attributed to the strength of their digital commerce strategy, particularly in mainland China, the largest digital commerce market in the world that also requires a fully localised customer experience with in-depth knowledge of the country's compliance regulations. Benny Joseph, Global Head of Engineering and Aily Le, Commerce Manager for China, will share Allbirds's journey of launching and growing their digital commerce business in China with the Magento Commerce platform.

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