Your Marketo Engage instance performs occasional audits that can go a long way in determining whether your marketing efforts are effective and your desired business goals are being met. Perhaps you could be achieving your goals faster or redirecting your focus to improve areas in which you appear to be falling short. A periodic check-in allows you to understand how your instance is doing and gain key insights for optimisation.
Leave this session knowing how to do the following:
- Perform an audit or health check of your instance.
- Set up customised smart lists to assess and maintain database integrity.
- Devise a targeted project plan to streamline and prioritise your marketing efforts.