John Copeland — Adobe | Jason Heller — Persado
Marketing is evolving faster than ever, as emerging technologies like 5G are driving massive growth in data, with more to come. As a marketer, staying on top of the biggest trends without getting lost in the glitz and glamour of emerging channels is proving quite difficult. Hear from Jason Heller, partner, global lead, digital marketing operations & technology at McKinsey and John Copeland, vice president of marketing and customer insights at Adobe, as they explore the most important marketing trends for the next 12–18 months and spell out the challenges, opportunities and best practices for success.
Here's what you can learn in this session:
Explore
Check out the keynotes, future innovations, and key announcements from Summit Live.
Everything you need for great customer experiences — from AI-driven analytics to content optimization at scale.