Breakouts

How to Leverage a Global Reference Architecture to Deploy Multiple Brands

Eric Gutoski — BORN Group | Mark Vickers — Hanes Brand

HanesBrands is a leading marketer of everyday basic apparel in the Americas, Europe, Australia, and Asia-Pacific. Hear how Magento Commerce and BORN Group gave HanesBrands the platform and strategy it needed to successfully migrate from its legacy platform, IBM WebSphere, to Magento to achieve successful and lasting results. Hanes selected Magento due to the flexibility of the platform, ease of content management, and the ability to create sites with rich features and functionalities. BORN and Hanes will dive into the benefits of using a Global Reference Architecture to effectively deploy multiple brands in many regions. BORN’s ability to turn Hanes' first Magento implementation, the Champion branded line of athletic wear, into a Global Reference Architecture served as a baseline for all future branded sites, allowing for more effective, streamlined, and rapid development for multiple regions.

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