Advanced Customer Data Management for the Marketer (and IT partner)
Matt Skinner, Fred Kuu — Adobe
In the world of data management platforms (DMPs) and customer data platforms (CDPs), how do you know which technology you need and when? Marketers who need access to personal data within their segmentation strategy have to rethink which systems they need to power strategic use cases, access data in real time from other teams, and provide a user-friendly interface to reduce time to market. This session showcases Adobe’s Real-time Customer Data Platform, powered by Adobe Experience Platform.
Key takeaways:
- Understanding Adobe’s approach to customer data management
- Demonstration of Real-time CDP
- Key use cases across industries
Recommended prerequisites: DMP 101 and 201