B2B Customer Experience: Out with the Old, in with the New

Danny Dalton — Adobe | Carrie Sinclair, Bill Kircos — Honeywell

Heightened customer expectations have changed the way B2B organizations do business. The landscape continues to evolve, end users demand attention, and distribution channels are changing. Competing in the new world of B2B requires agile digital capabilities that enable you to do more with less. B2B brands that invest in the customer experience far outpace their peers. Discover how B2B organizations are using Adobe Experience Cloud to redefine their space and deliver valuable experiences.

Here's what we'll present in this session:

  • Latest trends from B2B research
  • How customer expectations are changing B2B
  • Staying agile with rapidly evolving go-to-market models
  • Reinventing your B2B brand

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