Content Strategy and Architecture: The Infrastructure Behind the Interface
Elise Hahn — Adobe
The role of content strategy in today’s digital ecosystem has never been more convoluted ... or important. Because content is inextricably linked with code, the definition must evolve. Explore a modern paradigm for content strategy with emphasis on one of the most misunderstood areas: content architecture. Through workflows, permissions, authoring models, and more, learn how content architecture is a crucial part of the infrastructure needed to achieve content velocity.
Join us to discuss the following:
- The interwoven systems of content strategy — UX, architecture, marketing, and editorial practices — and how these areas align to Adobe products.
- What the main elements of content architecture consist of within your digital ecosystem.
- Why content architecture and a holistic view of strategy are critical to content velocity.
This session is for creative leaders, content managers, and digital marketers.