Fantastic Metadata and Where to Find It

James Lockman — Adobe

With consumers expecting more personalized experiences by the day, creatives and marketers are under more pressure than ever to create, manage, and deliver net new content to market at lightening speed. Without the right foundational technology in place, team members trying to get content created, reviewed, and approved will be mired in email-driven workflows, manual, inefficient processes, and a complete inability to meet the growing demand for new content. However, by breaking down the siloes at intersection of Creative Cloud tools and Digital Asset Management, organizations can look to make dramatic leaps in productivity by ensuring content and information flows freely to create, manage, and deliver assets to market with maximum speed and agility. Join us for this session to learn how best to structure design-driven workflows between AEM Assets and Photoshop, Illustrator, and InDesign to maximize content velocity at your organization.

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