The Future Belongs to the Curious: Our Best Adobe Analytics Tips & Tricks

Jen Lasser, Ben Gaines — Adobe

What do all great analysts have in common? Their curiosity leads them to investigate data tenaciously to uncover meaningful insights. This important trait enhances their ability to answer tough questions with data, guides them to a better understanding of their customers, and ultimately enables them to drive business growth. Join your fellow data investigators and learn the Adobe Analytics tips and tricks that will foster your own inquisitiveness and establish a culture of curiosity within your organization.

Among the topics covered are the following: 

  • Advanced methods for breaking down data silos in Analysis Workspace using the latest updates from Adobe Analytics.
  • New tactics to "democratize curiosity" while teaching your stakeholders how to get the right answers from data.
  • Scrutinize data more effectively with powerful, never-before-seen segmentation techniques. 


This session is recommended for intermediate and advanced Adobe Analytics users.

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