AI: Practical Uses for Today's Enterprise Marketers

Niranjan Kumbi — Adobe | Kimberly Galitz — Bandwidth Inc

AI has evolved from a buzzword to a marketing game changer. Come hear how marketers are taking advantage of easy-to-use AI capabilities to drive growth, efficiency, and engagement. Learn about the latest AI innovations designed to help you improve your demand marketing.

Here's what you'll learn in this session:

  • How to use AI to hit your goals.
  • Understand who is likely to register and attend an event or webinar.
  • Intelligently build your audience with likelihood-to-attend filters.

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