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Speakers
Vice President, Guest Products and Platforms, IHG
AEM Solutions Consultant, Hoodoo Digital
By clicking add to schedule, I agree the Adobe family of companies may share my contact information with Hoodoo Digital to contact me about this session. This session may be viewed without adding it to your schedule.
Session Materials
About the session
IHG is rapidly expanding its global footprint to support over 7,800 individual hotels across 16 brands and 17 languages. 2020 started with the goal to add new brands and locations at scale while continuing to differentiate each hotel property with a unique digital experience. Then the pandemic hit. Hospitality was impacted particularly hard by the near-total stoppage of business. How could they succeed? Join IHG and Hoodoo Digital to learn how they used Adobe Experience Manager and Workfront to scale delivery by connecting their technology investments and automating internal processes to improve digital experiences, optimize campaign management, and reduce operational costs.
Learn how to:
Track: Content Creation, Collaborative Work Management
Industry Focus: Advertising/Publishing, Automotive, Commerce, Consulting/Agency, Consumer Goods, Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Manufacturing, Media & Entertainment, Professional Services, Retail, TV/Broadcast, Telecommunications, Travel & Hospitality, Distribution/Wholesale
Technical Level: General Audience
Presentation Style: Case/Use Study
Session Type: Session
Audience Type: Business Analyst, Creative Leader, Digital Marketer, IT Executive, Marketing Executive, Publisher, Content Marketer, Web Marketer, Operations/COO, Project Manager, UX/UI/Web Designer
Business Type: B2C
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Tools & resources
Customer Success Presented by Hoodoo Digital
By viewing this video, I agree the Adobe family of companies may share my contact information with Hoodoo Digital for marketing purposes. For details see the privacy policy on Hoodoo Digital's sponsor page.