Jake Isaac is the VP of Web and Marketing Products and Platforms at IHG. Strategic leader with more than 20 years of experience in creating complex systems at scale. At IHG, he is responsible for setting the strategy and executing on the delivery of the global marketing technology ecosystem and Web Channel.

Kara helps her teams turn vision into reality through detailed project planning and aligning business requirements and development strategy to create killer customer experiences for all clients. Since 2013, Kara has worked on both the vendor and client-side to manage website and marketing campaign launches, including rolling out new platforms, user training, process improvements, and multi-team coordination. She wears many hats such as project manager, business analyst, and team mom (as needed) to make it all come together. Prior to joining Hoodoo Digital, Kara coordinated the launch of a 700+ page marketing website onto AEM. This implementation helped remove technical barriers to increase the team’s content velocity providing faster time to market for online campaigns. After this launch, Kara served as the Product Owner for both AEM and Adobe Analytics to oversee the implementation of Adobe Launch across 5 additional marketing sites as well as a massive 3 version AEM upgrade. The culmination of this work helped to create much-needed efficiencies across the multi-tenant AEM platform.