Winning the race for the hearts, minds, and wallets of your customers starts with getting a better understanding of your customer, predicting their needs, and acting in a trust-based manner to deliver the right experience at the right place and time.  In this cornerstone session, we will introduce you to the concept of experience management platforms as the engine room for powering personalized experiences at scale and the building blocks required:

• Collecting, standardizing, and delivering data from multiple data sources in batch and real-time
• Creating and activating actionable customer profiles for real-time personalization
• Uncovering and applying custom insights for driving hyper-personalization and decision-making
• Fostering consumer trust throughout the customer experience delivery process