Adobe Experience Platform: The CXM Engine Room - E112

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  • Jim Rivera

    Jim Rivera

    Senior Director, Product Management, Experience Platform, Adobe

  • Ken Meyer

    Ken Meyer

    CIO Channel Engineering & Innovation, Truist Financial Corporation

About the session

Winning the race for the hearts, minds, and wallets of your customers starts with getting a better understanding of your customer, predicting their needs, and acting in a trust-based manner to deliver the right experience at the right place and time.  In this cornerstone session, we will introduce you to the concept of experience management platforms as the engine room for powering personalized experiences at scale and the building blocks required:

  • Collecting, standardizing, and delivering data from multiple data sources in batch and real-time
  • Creating and activating actionable customer profiles for real-time personalization
  • Uncovering and applying custom insights for driving hyper-personalization and decision-making
  • Fostering consumer trust throughout the customer experience delivery process

Track: Adobe Experience Platform

Technical Level: General Audience

Presentation Style: Case/Use Study

Session Type: Session

Audience Type: Advertiser, Business Analyst, Campaign Manager, Database Marketing Manager, Developer, Digital Analyst, Digital Marketer, Email Marketer, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Segmentation Specialist, Audience Strategist, Channel Marketer, Content Marketer, Data Scientist, Optimization Manager, Social Marketer, Web Marketer, Commerce Marketer, Web Analyst, Operations/COO

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