Adobe Target Innovations in Personalization - S901

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About the session

As an application inside of Adobe Experience Cloud, Adobe Target releases new functionality monthly. Senior product manager Cristinel Anastasoaie will bring you up to date on the Adobe Target redesign and highlight some of the top releases from this year and last year.

Just some of the things discussed:

  • Updates to Adobe Analytics enhanced reporting in Adobe Target
  • Adobe Experience Platform Real-Time Customer Profile integration to deliver personalized experiences
  • Algorithmic support for cart-based use cases and higher-frequency algorithm runs in Adobe Target Recommendations

Track: Personalization

Technical Level: General Audience

Presentation Style: Tips & Tricks

Session Type: Session

Audience Type: Business Analyst, Campaign Manager, Digital Marketer, Optimization Manager, Web Marketer

Business Type: SMB

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

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Customer Success Presented by ICF Next

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