Build an Omnichannel Ecosystem That Connects with Customers - S410

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Speakers

  • Bruce Swann

    Bruce Swann

    Group Product Marketing Manager, Adobe

  • Natalie Cawley

    Natalie Cawley

    Senior Manager, Campaign Management Systems, Comcast NBC Universal

  • Josh Mann

    Josh Mann

    Head of Marketing Technology, Comcast


About the session

Empowered customer can engage with a brand whenever and however they want. To deliver valuable experiences, marketers must understand and even anticipate when and how a customer engages. Hear how Comcast uses Adobe Campaign to provide omnichannel marketing experiences, automated journeys, and ultimately, better customer experiences that create value for its customers and the company.

In this session, learn:

  • Strategies for consolidating marketing channels in a single solution
  • How to identify new revenue opportunities by shifting to a customer journey strategy
  • Embracing change management for success

Track: Campaign Management

Industry Focus: Media & Entertainment

Technical Level: General Audience

Presentation Style: Case/Use Study

Session Type: Session

Audience Type: Campaign Manager, Marketing Executive, Channel Marketer

Business Type: B2C

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

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