Empowered customer can engage with a brand whenever and however they want. To deliver valuable experiences, marketers must understand and even anticipate when and how a customer engages. Hear how Comcast uses Adobe Campaign to provide omnichannel marketing experiences, automated journeys, and ultimately, better customer experiences that create value for its customers and the company.
In this session, learn:
- Strategies for consolidating marketing channels in a single solution
- How to identify new revenue opportunities by shifting to a customer journey strategy
- Embracing change management for success