CX Wars: Win with Intelligence-Driven Customer Experiences - E178

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About the session

In today’s world where customers are constantly demanding more from brands that they are loyal to, customer experience has become the battleground, and the pressure to deliver differentiated and consistent customer experiences is increasing. Learn how to win the customer experience wars by leveraging your intelligence secret weapons – advanced analytics and AI/ML – to measure, predict, and deliver the type of customer experiences your customers crave.

Topics covered include:

  • Leveraging SQL analytics for uncovering custom deep insights and visualizing key customer profile metrics
  • Leveraging data science innovation for customer experience workflows
  • Building a closed loop between insights generation and activation

Track: Adobe Experience Platform

Technical Level: General Audience

Presentation Style: Case/Use Study

Session Type: Session

Audience Type: Advertiser, Business Analyst, Campaign Manager, Database Marketing Manager, Digital Analyst, Digital Marketer, Email Marketer, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Segmentation Specialist, Audience Strategist, Channel Marketer, Content Marketer, Data Scientist, Optimization Manager, Social Marketer, Web Marketer, Commerce Marketer, Web Analyst

Business Type: B2B, B2C

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