CX Wars: Win with Intelligence-Driven Customer Experiences - S206
Closed captions in English, French, and German can be accessed in the video player.
Director Product Management, Adobe Experience Platform, Adobe
Technical Evangelist, Adobe
About the session
In today’s world where customers are constantly demanding more from brands that they are loyal to, customer experience has become the battleground, and the pressure to deliver differentiated and consistent customer experiences is increasing. Learn how to win the customer experience wars by leveraging your intelligence secret weapons – advanced analytics and AI/ML – to measure, predict, and deliver the type of customer experiences your customers crave.
Topics covered include:
- Leveraging SQL analytics for uncovering custom deep insights and visualizing key customer profile metrics
- Leveraging data science innovation for customer experience workflows
- Building a closed loop between insights generation and activation
Track: Adobe Experience Platform
Technical Level: General Audience
Presentation Style: Case/Use Study
Session Type: Session
Audience Type: Advertiser, Business Analyst, Campaign Manager, Database Marketing Manager, Digital Analyst, Digital Marketer, Email Marketer, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Segmentation Specialist, Audience Strategist, Channel Marketer, Content Marketer, Data Scientist, Optimization Manager, Social Marketer, Web Marketer, Commerce Marketer, Web Analyst
Business Type: B2B, B2C
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