Dara Treseder: How Brands Connect to Community & Culture - AI128

Closed captions in English, French, and German can be accessed in the video player.

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Speakers

  • Dara  Treseder

    Dara Treseder

    SVP, Global Head of Marketing & Communications, Peloton


About the session

Our collective concept of marketing is rapidly changing. These days, customer experience must be both engaging and authentic in order to captivate consumers. To succeed in this goal, a brand must cultivate community. But community doesn’t happen by accident, it occurs vis-à-vis genuine connection. Peloton understands how to interface with culture, lean into social relevance, and nurture a community in smarter ways that will allow the business to thrive in the long term. Hear from Peloton’s SVP and Head of Global Marketing & Communications, Dara Treseder on how to be on the right side of this complicated equation of connection, culture and community.

Track: Trends and Inspiration

Technical Level: General Audience

Presentation Style: Thought Leadership

Session Type: Session

Audience Type: Advertiser, Creative Leader, Digital Marketer, Email Marketer, Marketing Executive, Mobile Marketer, Audience Strategist, Channel Marketer, Content Marketer, Social Marketer, Web Marketer, Commerce Marketer

Business Type: B2B, B2C, SMB

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