Data Storytelling: How to Nail the Narrative - S313

Closed captions in English, French, and German can be accessed in the video player.

Share this page

Speakers

  • Brent Dykes

    Brent Dykes

    Sr. Director, Insights & Data Storytelling, Blast Analytics


About the session

The tricky part for most digital analysts and marketers isn’t how to visualize their findings but how to organize and craft powerful narratives that connect with key stakeholders. Discover the crucial role that narrative has in helping explain key insights in a manner that truly engages audiences and inspires them to act. Brent Dykes, the author of Effective Data Storytelling: How to Drive Change with Data, Narrative, and Visuals, takes you through different strategies and techniques that can help analysts and marketers nail the narrative aspects of data storytelling.

Track: Analytics, Insights, and Activation

Technical Level: General Audience

Presentation Style: Tips & Tricks

Session Type: Session

Audience Type: Business Analyst, Digital Analyst, Data Scientist, Web Analyst

Business Type: SMB

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

Play button

Customer Success Presented by Contentsquare

Creating a data-rich approach to digital problem solving