Innovation Super Session

Data-driven Customer Experiences: The Future is Here!   - ANZSS11

Closed captions in English, French, and German can be accessed in the video player.

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About the session

Customer experience management is changing rapidly with market forces like dynamic privacy regulations and changes to the use of third-party cookies. More than ever, brands need to adopt a future-ready customer data platform and build a durable foundation for how data is collected, analyzed, managed, and activated across B2C and B2B. Discover how Adobe innovations can help brands to know and respect their customers, transform data into powerful experiences, and continuously learn and optimize at every customer interaction.

Track: Analytics, Insights, and Activation

Technical Level: General Audience

Presentation Style: Thought Leadership

Session Type: Innovation Super Session

Audience Type: Business Analyst, Database Marketing Manager, Digital Analyst, Digital Marketer, Email Marketer, Mobile Marketer, Channel Marketer, Content Marketer, Social Marketer, Web Marketer, Commerce Marketer, Web Analyst

Business Type: B2B, B2C, SMB

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

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Customer Success Presented by R2integrated

Rapid adoption to meet customer experience demands