Delivering a Best-in-Class Customer Experience - S879

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About the session

2020 can be described as an unpredictable year, one that brought with it some of the most dramatic shifts we’ve seen in the way we live and work. In a year of uncertainty, it’s safe to say that technology was the sole constant – the platform that transformed the fundamentals of customer experience. Across every industry, organizations are now looking to leverage technology to improve agility and customer experience. As people adapt to the hybrid remote working models, technology will continue to evolve. Digitalization will accelerate the transformation of key sectors, aid recovery over the coming year, and allow innovation to once again be central to the growth agenda. Remote working and learning during the pandemic spiked the demand for devices such as laptops and monitors. Learn how Dell partnered with Wipro to quickly deliver a best-in-class experience by leveraging Adobe Experience Manager.

Learn about the key elements in Dell’s experience transformation journey:

  • Business agility, scale, and security
  • Experience transformation
  • Cloud adoption and innovation

Track: Analytics, Insights, and Activation, Personalization, Adobe Experience Platform, Campaign Management, Content Creation, Digital Commerce

Industry Focus: Advertising/Publishing, Automotive, Commerce, Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, Manufacturing, Media & Entertainment, Professional Services, Telecommunications

Technical Level: Intermediate to Advanced

Presentation Style: Case/Use Study

Session Type: Session

Audience Type: Campaign Manager, IT Executive, Marketing Executive, Channel Marketer, Commerce Executive, Commerce Marketer

Business Type: B2B

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