Fuelling the Future: The 7-Eleven Story - AI103
Closed captions in English, French, and German can be accessed in the video player.
Speakers
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GM of Strategy & Technology, 7-Eleven
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Senior Sales Director, Enterprise Commerce, APAC, Adobe
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Head of Digital Innovation, 7-Eleven Australia
Session Materials
About the session
Hear how 7-Eleven is shape-shifting its business to become a digital leader in fuel, convenience and delivery. Paul Wallace, head of digital innovation, and Stephen Eyears, general manager of technology and strategy, discuss their learnings and challenges in getting executive buy-in to achieve the necessary business and cultural changes.
Track: Digital Commerce
Industry Focus: Advertising/Publishing, Automotive, Commerce, Consulting/Agency, Consumer Goods, Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Manufacturing, Media & Entertainment, Professional Services, Retail, TV/Broadcast, Telecommunications, Travel & Hospitality, Distribution/Wholesale
Technical Level: General Audience
Presentation Style: Case/Use Study
Session Type: Session
Audience Type: Business Analyst, Developer, Digital Analyst, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Commerce Executive, Data Scientist, Optimization Manager, Web Marketer, Commerce Marketer, Web Analyst, Operations/COO, Project Manager, UX/UI/Web Designer
Business Type: B2B, B2C, SMB
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