Get the Scoop on Ben & Jerry’s 40 Years of Optimization - S522

Share this page


  • Michael  Hayes

    Michael Hayes

    Global Head of Digital & Technology, Ben and Jerry's

About the session

In a digital world where you can optimize everything, how do you ensure scalability and impact? What started in a renovated gas station in Burlington, Vermont in 1978 has become a global business that seeks to make the best possible ice cream in the nicest way possible. Mike Hayes, Ben & Jerry’s global head of digital technology, shares how the company uses digital and technology to optimize their tactics to drive Ben & Jerry’s three-part mission.

In this session you will learn:

  • Enabling real-time optimization at a global scale
  • Leveraging data to create a circular feedback loop
  • Finding the balance of art and science to drive impact

Track: Content Creation

Industry Focus: Consumer Goods, Retail

Technical Level: General Audience

Presentation Style: Case/Use Study

Session Type: Session

Audience Type: Advertiser, Campaign Manager, Creative Leader, Digital Marketer, Email Marketer, IT Executive, Marketing Executive, Channel Marketer, Content Marketer, Social Marketer, Web Marketer

Business Type: B2B, B2C, SMB

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

Play button

Customer Success Presented by Cognizant

Creating authentic digital experiences for luxury travelers

By viewing this video, I agree the Adobe family of companies may share my contact information with Cognizant for marketing purposes. For details see the privacy policy on Cognizant’s sponsor page.