In a digital world where you can optimize everything, how do you ensure scalability and impact? What started in a renovated gas station in Burlington, Vermont in 1978 has become a global business that seeks to make the best possible ice cream in the nicest way possible. Mike Hayes, Ben & Jerry’s global head of digital technology, shares how the company uses digital and technology to optimize their tactics to drive Ben & Jerry’s three-part mission.
In this session you will learn:
Enabling real-time optimization at a global scale
Leveraging data to create a circular feedback loop
Finding the balance of art and science to drive impact
Track: Content Creation
Industry Focus: Consumer Goods, Retail
Technical Level: General Audience
Presentation Style: Case/Use Study
Session Type: Session
Audience Type: Advertiser, Campaign Manager, Creative Leader, Digital Marketer, Email Marketer, IT Executive, Marketing Executive, Channel Marketer, Content Marketer, Social Marketer, Web Marketer
Business Type: B2B, B2C, SMB
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.