How to Delight Customers and Increase Market Share Through AI - E181

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About the session

By 2022, 91% of enterprises plan to use AI to delight and serve their customers. Microsoft shares insights, industry trends, and examples of the importance of data and AI in transforming the customer experience across numerous industries and applications. Hear how Microsoft and Adobe are working in collaboration for successful digital transformation.

In this session, learn how:

  • Together, Microsoft and Adobe deliver exclusive customer experiences utilizing data and AI
  • You can drive measurable engagements with AI within Adobe Experience Cloud and Adobe Experience Platform
  • Microsoft uses AI internally
  • Organizations are proactively addressing responsible AI

Track: Analytics, Insights, and Activation, Personalization, B2B Marketing and ABM, Adobe Experience Platform, Campaign Management, Digital Commerce

Industry Focus: Advertising/Publishing, Automotive, Commerce, Consulting/Agency, Consumer Goods, Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Manufacturing, Media & Entertainment, Professional Services, Retail, TV/Broadcast, Telecommunications, Travel & Hospitality, Distribution/Wholesale

Technical Level: General Audience

Presentation Style: Thought Leadership

Session Type: Session

Audience Type: Business Analyst, Campaign Manager, Database Marketing Manager, Digital Analyst, Digital Marketer, Email Marketer, IT Executive, Marketing Executive, Mobile Marketer, Segmentation Specialist, Audience Strategist, Channel Marketer, Commerce Executive, Data Scientist, Optimization Manager, Web Marketer, Commerce Marketer

Business Type: B2B

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

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Customer Success Presented by Microsoft

How the WBA offers better omnichannel experiences for 100M+ customers

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