How to Stitch Data in Customer Journey Analytics - S308

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About the session

Calling all technical analysts who want to learn more about cross-channel and cross-device stitching. This session is for you! Discover how to combine datasets for analysis of the whole customer experience in Customer Journey Analytics.

In this session, you’ll learn:

  • What is stitching and what it isn’t
  • Best practices for building a strategy and choosing a common ID across your datasets
  • Tips and tricks to create the connection and start viewing your data in Customer Journey Analytics

Track: Analytics, Insights, and Activation

Technical Level: Advanced

Presentation Style: Tips & Tricks

Session Type: Session

Audience Type: Business Analyst, Digital Analyst, IT Architect, IT Executive, Data Scientist, Web Analyst

Business Type: SMB

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Customer Success Presented by Claravine

How Under Armour created global marketing data integrity

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