How to Stitch Data in Customer Journey Analytics - S308
Closed captions in English, French, and German can be accessed in the video player.
About the session
Calling all technical analysts who want to learn more about cross-channel and cross-device stitching. This session is for you! Discover how to combine datasets for analysis of the whole customer experience in Customer Journey Analytics.
In this session, you’ll learn:
- What is stitching and what it isn’t
- Best practices for building a strategy and choosing a common ID across your datasets
- Tips and tricks to create the connection and start viewing your data in Customer Journey Analytics
Track: Analytics, Insights, and Activation
Technical Level: Advanced
Presentation Style: Tips & Tricks
Session Type: Session
Audience Type: Business Analyst, Digital Analyst, IT Architect, IT Executive, Data Scientist, Web Analyst
Business Type: SMB
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Tools & resources
Customer Success Presented by Claravine
How Under Armour created global marketing data integrity
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