How to Stitch Data in Customer Journey Analytics - S308

Closed captions in English, French, and German can be accessed in the video player.

Share this page

Speakers


About the session

Calling all technical analysts who want to learn more about cross-channel and cross-device stitching. This session is for you! Discover how to combine datasets for analysis of the whole customer experience in Customer Journey Analytics.

In this session, you’ll learn:

  • What is stitching and what it isn’t
  • Best practices for building a strategy and choosing a common ID across your datasets
  • Tips and tricks to create the connection and start viewing your data in Customer Journey Analytics

Track: Analytics, Insights, and Activation

Technical Level: Advanced

Presentation Style: Tips & Tricks

Session Type: Session

Audience Type: Business Analyst, Digital Analyst, IT Architect, IT Executive, Data Scientist, Web Analyst

Business Type: SMB

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

Play button

Customer Success Presented by Claravine

How Under Armour created global marketing data integrity