Make Hay – Disrupting Financial Services with Technology - AI110

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About the session

The way we manage our money needs an update. It’s time to make the world of finance simpler, smarter and fit for modern life. It’s time to say goodbye to the old and say hello to Hay.
Discover how Hay is using Adobe technologies to reimagine an age-old industry to:

  • Stay at the cutting edge by delivering actionable insights across Hay business in real time 
  • Continually learn and improve how Hay customers use the app and key features 
  • Build focused audience segments to drive future growth and customer engagement

Track: Analytics, Insights, and Activation

Industry Focus: Financial Services & Insurance

Technical Level: General Audience

Presentation Style: Case/Use Study

Session Type: Session

Audience Type: Business Analyst, Digital Analyst, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Segmentation Specialist, Audience Strategist, Optimization Manager, Web Marketer, Web Analyst, Operations/COO

Business Type: B2C

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Customer Success Presented by R2integrated

Rapid adoption to meet customer experience demands

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