Make Hay – Disrupting Financial Services with Technology - AI110
Closed captions in English, French, and German can be accessed in the video player.
Speakers
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Head of Digital, Hay
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Principal Product Marketing Manager, APAC, Adobe
Session Materials
About the session
The way we manage our money needs an update. It’s time to make the world of finance simpler, smarter and fit for modern life. It’s time to say goodbye to the old and say hello to Hay.
Discover how Hay is using Adobe technologies to reimagine an age-old industry to:
- Stay at the cutting edge by delivering actionable insights across Hay business in real time
- Continually learn and improve how Hay customers use the app and key features
- Build focused audience segments to drive future growth and customer engagement
Track: Analytics, Insights, and Activation
Industry Focus: Financial Services & Insurance
Technical Level: General Audience
Presentation Style: Case/Use Study
Session Type: Session
Audience Type: Business Analyst, Digital Analyst, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Segmentation Specialist, Audience Strategist, Optimization Manager, Web Marketer, Web Analyst, Operations/COO
Business Type: B2C
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Tools & resources
Customer Success Presented by R2integrated
Rapid adoption to meet customer experience demands
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