New Age of Omnichannel: Rite Aid’s Loyalty Evolution - E102
Closed captions in English, French, and German can be accessed in the video player.
SVP, Executive Creative Director, Rightpoint
Director, Digital Marketing, Rite Aid
About the session
As Rite Aid evolves into a healthcare company, it has undergone significant digital transformation in the past 3 years, and the adoption of Adobe Commerce Cloud has been pivotal for their journey. Joe Tertel, head of marketing for digital, has found extreme success using Adobe Campaign, Adobe Target, Adobe Audience Manager, and Adobe Advertising Cloud in engaging in competitive conquesting. Since the pandemic, every real-life commerce experience has a digital veneer. From contactless payment terminals to curbside pickup, every interaction has a digital counterpart.
In this session, we’ll discuss how:
- Rite Aid is adapting to the importance of digital in the customer journey
- Loyalty programs are driving omnichannel engagement and digital adoption by the tens of thousands.
- The future is in logistics integration and fulfillment—last mile or pickup
Track: Digital Commerce
Industry Focus: Commerce, Healthcare/Lifesciences, Retail
Technical Level: General Audience
Presentation Style: Case/Use Study
Session Type: Session
Audience Type: Business Analyst, Campaign Manager, Digital Analyst, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Commerce Executive, Content Marketer, Web Marketer, Commerce Marketer, Web Analyst, Operations/COO, UX/UI/Web Designer
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Tools & resources
Adobe Advertising CloudLearn more
Adobe Audience ManagerLearn more
Adobe CampaignLearn more
Adobe CommerceLearn more
Adobe Experience ManagerLearn more
Adobe TargetLearn more
Customer Success Presented by Rightpoint Consulting
Modernization of digital commerce leads to 300% increase in conversion