Innovation Super Session
Powering the Work Behind Great Customer Experiences - ESS10
Closed captions in English, French, and German can be accessed in the video player.
Speakers
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VP & GM, Workfront, Digital Experience , Workfront
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Global Head of Workforce Management, WPP
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Director of Strategic Execution, Penn State World Campus
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Senior Director, Marketing Operations & Enablement, Poly
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Sr. Manager, Pre-Sales, Workfront, Adobe
Session Materials
About the session
Delivering on customer demands today and tomorrow requires careful orchestration behind the scenes to focus marketers on the right work, accelerate their performance, and facilitate change on a dime. In this session, original research from Workfront’s 2021 State of Work report and first-hand accounts from marketing leaders will reveal the biggest technology challenges for digital workers, and how a Marketing System of Record can empower them to deliver great customer experiences.
Track: Collaborative Work Management
Technical Level: General Audience
Presentation Style: Thought Leadership
Session Type: Innovation Super Session
Audience Type: Advertiser, Business Analyst, Campaign Manager, Creative Leader, Database Marketing Manager, Email Marketer, Marketing Executive, Mobile Marketer, Publisher, Channel Marketer, Content Marketer, Data Scientist, Social Marketer, Web Marketer, Operations/COO, Project Manager, UX/UI/Web Designer
Business Type: B2B, B2C, SMB
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
Tools & resources
Customer Success Presented by Workfront
T-Mobile makes good on its promise to change wireless for good
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